Not the Real Thing

 

Free over the air television in the United States is advertiser supported.

During the United States NCAA National Basketball Tournament (we call it “March Madness”), the television viewership numbers are enormous. As a result, companies pay large sums of money to run 30 second commercials for their products during the broadcasts. The link below is one of the commercials: for AT&T, American Telephone and Telegraph.

At every game during the tournament, vendors gather to sell memorabilia relating to the participating college teams: hats, caps, shirts, jerseys, sweatsuits, flags, banners, magazines, figurines, toys, and other doodads. Doodads, that is a good slang word meaning little ephemeral items that your children will insist that they must have but which they will discard, break, or lose as soon as they get home. In the South, we also call them doohickeys or whatchamacallits. Merriam-Webster https://www.merriam-webster.com/dictionary/doodad defines doodad as “an often small article whose common name is unknown or forgotten: gadget.”

In the commercial in the link below, the vendor is obviously trying to avoid the cost of paying royalty licensing fees to the universities. He is selling counterfeit items. His main problem is that his counterfeits are glaringly obvious. The university names are spelled incorrectly, or the colors on the items are not the colors associated with the university. His counterfeits include: Unsee instead of UNC (The University of North Carolina), Gonzaza instead of Gonzaga University, Markett instead of Marquette University, Oregano instead of The University of Oregon, and Dook instead of Duke University.   

Not all counterfeits are as obvious as these and, sadly, they also occur in spiritual matters. There are spiritual counterfeits which have arisen from well-intentioned ignorance and stupidity, or from peculiar mis-readings of the biblical texts, or from secular concerns being forced into the scriptural interpretation (eisegesis).

            Eisegesis is reading a pre-held belief or agenda into the scriptural text rather than determining doctrine from the text outwards (exegesis). Theologically orthodox and conservative theologians reject this since it imposes ideas on the scriptures, rather than seeking to understand their original meaning. Eisegesis is usually well-intentioned.

            There are also more sinister counterfeits, sometimes resulting in enormous profits for the perpetrators. Some want to tap in to the eager Christian market without any actual personal input, no real study, no real discipline, no real cost to themselves. This is a form of the sin of simony. The results can be very doctrinally suspect and doctrine does matter.

            https://www.youtube.com/watch?v=usN32eMIc6k

            or, https://www.ispot.tv/ad/TGQy/at-and-t-inc-march-madness-jersey